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The Fundamentals of Fashion Management is an introduction to the basics of fashion management and the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing and entrepreneurship. There are also a series of exercises and case studies that explore real situations within the industry, offering a complete overview of the fashion cycle and the practical issues relevant to the business.In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade.
Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.
Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.
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