1957' de tasarlanan Helvetika fontu, 150 ve 60'lar boyunca dünya çapında fonksiyonel bir iletişim ikonudur ve İsviçre grafik tasarımının bir ürünüdür.Helvetica her zaman açık ara en çok ve en yaygın kullanılan font olmuştur.Bu yayın, Helvetica'nın 50 yıllık hikayesini yeniden anlatmakta, onu yirminci yüzyılın en bilinen fontu sans-sheriff ile karşılaştırmakta ve benzersiz yaygınlığının ardında yatan nedenlerini onu bir fenomen olarak ele alarak araştırmaktadır.
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers. With contributions by Axel Langer and Indra Kupferschmid
Ocak 2009,
1. Baskı,
Ciltli kapak,
160 sayfa,
265 mm x 197 mm